Content . . .
The text on your web page should contain information that your
visitors will find interesting, informative, and useful. If your
website lacks good content, not only will your visitors be
unimpressed, but lack of relevant content on your web page could
also be a major factor for a low ranking in the search engines.
Usability . . .
The graphics and photos on your
website will be optimized to ensure fast loading of your web pages.
Continuity . . .
Your company brochures, business cards, and letterhead all share
the same basic colors and style. Your web site design should
complement the image you have already established for your business.
